Friday, October 14, 2005

Red bull girls


On the second day of the trip we had gotten back from a hard day rafting and were resting under the canopy when we saw a set of four attractive girls descended from the forest and walk towards us on the beach. They each had "red-bull" backpacks shaped like a red bull can. Upon arriving, they greeted everyone, told us a little speech about red bull, distributed some pamphlets and a free can to everyone. They were very pleasant, chatted for a while, then once everyone was happy with their red bull, they went back into the forest for points unknown. The camp staff swore they had never seen the girls before, which seemed believable given their expressions and that they were getting cans and pamphlets as well.

Except for the lack of sound-track, it was exactly like a commercial. In America, companies film a positive product interaction and then broadcast it to the public, hoping people will remember. In India labor is cheap enough that they can create individual positive product interactions on a wide scale. Kinda trippy.

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